Business Unit Strategy

A powerful business-unit strategy creates shareholder value by producing products and services for less than the cost of providing them; capturing value from competitors, customers, and suppliers; competing successfully for market share; and cooperating selectively to enlarge the potential market. Central to these decisions are the challenges of selecting how and when to compete.

Most strategy decisions are interdependent—the best strategies for our clients often depend on the strategy choices made by their competitors, customers, suppliers, and complementary goods and services providers. Executives recognize this but don’t always know how to systematically leverage the strategy choices of other players to ensure their own strategies succeed. Game theory provides a systematic process and set of analytical tools to take advantage of these inter-dependencies.

We use a collaborative approach and help our clients make the best suited strategies, engaging the top and senior management alike, banking on the company’s strengths.